click to view more

List Price: $162.67

Save: $86.68 (53%)
From $75.99
Regular edition - Price 162.67
please, order between 1 and 99.
International edition - Price 75.99
please, order between 1 and 99.

Specifications

  • 0321442334 ISBN-10:
  • 9780321442338 ISBN-13
  • 0321442334 ISBN-10
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • Pearson Education Publisher
    • 24/24 Online
    • Yes High Speed
    • Yes Protection
    • In Stock soon, order now to reserve your copy.
    • FREE DELIVERY
    Last update:

Description

Offers & Discounts

Do not lose our daily
special offers & discounts!

...
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions.
Last updated on