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Business Essentials 7th edition

by Ronald Ebert, Ricky Griffin

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Description

This best-selling book continues to present a brief “no-nonsense”approach to the fundamentals of business that spans the range of all functional areas–management, marketing, operations, accounting, information systems, finance, and legal studies. Part I The Contemporary Business World: The U.S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business. Part II The Business of Managing: Business Management; Organizing the Business; Operations Management and Quality. Part III People in Organizations: Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations. Part IV Principles of Marketing: Marketing Processes and Consumer Behavior; Pricing, Distributing, and Promoting Products; Managing Information; Information Technology for Business; The Role of Accountants and Accounting Information. Part VI Financial Issues: Money and Banking; Managing Finances.

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Product Details

  • 0136070760 ISBN-10:
  • 0136070760 ISBN-10
  • 9780136070764 ISBN-13
  • New Condition
  • New Condition
  • Hardback Media
  • Hardback Media
  • 5 business days Generally Ships in
  • 5 business days Generally Ships in
  • Prentice Hall Publisher
  • Pearson Education Publisher