This best-selling book continues to present a brief “no-nonsense”approach to the fundamentals of business that spans the range of all functional areas–management, marketing, operations, accounting, information systems, finance, and legal studies.
Part I The Contemporary Business World: The U.S. Business Environment; Business Ethics and Social Responsibility; Entrepreneurship, New Ventures, and Business Ownership; The Global Context of Business. Part II The Business of Managing: Business Management; Organizing the Business; Operations Management and Quality. Part III People in Organizations: Employee Behavior and Motivation; Leadership and Decision Making; Human Resource Management and Labor Relations. Part IV Principles of Marketing: Marketing Processes and Consumer Behavior; Pricing, Distributing, and Promoting Products; Managing Information; Information Technology for Business; The Role of Accountants and Accounting Information. Part VI Financial Issues: Money and Banking; Managing Finances.