Consumer Behavior: With Ddb Needham Data Disk: Building Marketing Strategy (Revised)
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Consumer Behavior: With Ddb Needham Data Disk: Building Marketing Strategy (Revised)
Consumer Behavior: With Ddb Needham Data Disk: Building Marketing Strategy (Revised)
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ISBN 9780071109154
Offering balanced coverage of consumer behaviour, including the psychological, social and managerial implications, this new edition features current examples that are tied into global and technology consumer behaviour issues and trends.
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ISBN-100073261548
ISBN-139780071109154
Contents same as book with ISBN0073261548
LanguageEnglish
Last updated 2025-11-25 04:22
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