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Essentials of Marketing 10ed with CD-ROM + OLC + Apps 2005

Essentials of Marketing 10ed with CD-ROM + OLC + Apps 2005

by William D. Perreault, E. Jerome McCarthy
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Stay up with the latest marketing developments with this essential book!Built around the authors' seminal 4Ps (Product, Price, Place, Promotion) framework, Essentials of Marketing, Tenth Edition, is revised to integrate new concepts and timely examples. Unfolding trends are covered, including multi-channel marketing, customer equity, customer-initiated interactive communications, ethical issues, and more. The innovative CD features video clips to accompany cases in the text.

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ISBN-100073049204
Contents same as book with ISBN0073049204
Last updated 2016-09-05 05:52
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