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Business Marketing: Connecting Strategy, Relationships and Learning (Revised)

Business Marketing: Connecting Strategy, Relationships and Learning (Revised)

by Dwyer
No customer reviews yet ISBN 9780071244381

Introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers. This book is targeted at the undergraduate Business Marketing course.

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Pub dateMar 20, 2005
ISBN-100072865784
ISBN-139780071244381
Contents same as book with ISBN0072865784
ISBN0071244387
LanguageEnglish
Last updated 2025-12-10 14:18
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