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Creating Powerful Brands, Third Edition

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Creating Powerful Brands, Third Edition

Creating Powerful Brands, Third Edition

by Leslie de Chernatony, Malcolm McDonald
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If I had one book on brands to take with me to a marketing deser island it would be this one. The authors' enthusiasm for, and knowledge of, brands is jam-packed between these covers.

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ISBN-100750659807
Contents same as book with ISBN0750659807
ISBN8131204359
Last updated 2016-08-09 16:07
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