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Internet Business Models and Strategie Text and Cases, 2nd Edition

Internet Business Models and Strategie Text and Cases, 2nd Edition

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Afuah and Tucci?????s Internet Business Models and Strategies: Text and Cases, 2e draws on research to develop and integrate a framework to help students understand factors that surround a firms performance and the central role that business models play in the face of the Internet. In the first part of the text, Afuah and Tucci explore the concepts on which Internet models rest. The second part offers cases of both Internet firms and Brick and Mortar companies that must formulate and execute successful business models and strategies. Table of Contents     Part I ???????? The Internet Chapter 1. Introduction and Overview Chapter 2. Overview of Internet Technology and Value Network Chapter 3. Competitive Landscape-Changing Properties of the Internet Part II ???????? Components, Linkages, Dynamics, and Evaluation of Business Models Chapter 4. Components of a Business Model Chapter 5. Dynamics of Business Models (rewritten new chapter) Chapter 6. Taxonomy of Internet Business Models (new) Chapter 7. Value Configurations and the Internet Chapter 8. Valuing and Financing an Internet Start-Up Chapter 9. Appraisals of Internet Business Models (expanded into new chapter) Part III ???????? The Role of Competitive and Macro Environments Chapter 10. Competitive and Macro Environments Part IV ???????? Applying the Concepts, Models, and Tools Chapter 11. The General Manager and the Internet Chapter 12. Sample Analysis of an Internet Business Model Case Part V ???????? Cases Case 1. Broadcast.com Case 2. Webvan: Reinventing the Milkman Case 3. Reflect.com: Burn the Ship (new) Case 4. VerticalNet Case 5. Live READS: Valuing an e-Book Startup (new) Case 6. Beyond Interactive Case 7. Hotmail: Free email for sale Case 8 GMBuyPower Case 9 iVillage Case 10 eBay, Inc. Case 11 Microsoft: X-Box online (new) Case 12 Sun Microsystems Case 13 Oscar: The Open Source Car Project (new) Case 14 E*trade: ???????A lust for being different??????? (new) Case 15 RIM: Blackberry: Wireless e-mail???????the killer App? (new) Case 16 Sprint PCS: Winning the Wireless War? (new) Case 17 Napster: The Giant Online Pirate Bazaar? (new) Features     * A new chapter ????????Chapter 6 ????????on Taxonomy of Internet Business Models has been added. This chapter discusses models identified over a five-year period and organizes them by revenue model. Work by Michael Rappa (N.C. State), Timmers (European Union), Laudon & Traver (NYU), and Eisenmann (Harvard) are included.     * Chapter 5 was rewritten to include popular models of technological change such as the architectural innovation, incremental/radical change, value-added chain, and disruptive change models. These additions give students more tools to use in analyzing business model     * At the request of reviewers, the authors have added Chapter 9, a separate chapter on Appraisal of Internet Business Models. This chapter goes through the components of a business model developed in Chapter 4 with an eye toward assessing how strong or weak a model is. The chapter also contains a case example of Juniper Networks' business model.     * Five cases have been replaced and eight new cases have been added to this edition to keep this text current and relevant.     * The text includes sample analysis of an Internet business model, which gives readers an opportunity to see methods of analyzing the material and applying the principles taught in the text.  

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ISBN-100072511664
Contents same as book with ISBN0072511664
Last updated 2016-09-01 05:24
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