Truett and Truett's Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem-solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet. * Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization. * Shows how real-world firms have addressed issues discussed in the book. * Emphasizes the global aspects of managerial economics and its application in the international marketplace.

Table of Contents

PART 1. THE FIRM AND ITS ENVIRONMENT.
1. Introduction, Basic Principles, and Methodology.
2. Revenue of the Firm.
3. Demand Analysis and Estimation.
4. Economic Forecasting.

PART 2. PRODUCTION, COST, AND PROFIT MAXIMIZATION.
5. Production Analysis.
6. Cost of Production.
7. Profit Analysis of the Firm.

PART 3. MARKETS AND THE BEHAVIOR OF THE FIRM.
8. Perfect Competition and Monopoly: The Limiting Cases.
9. Monopolistic Competition and Oligopoly.
10. Games, Information, and Strategy.
11. Topics in Pricing and Profit Analysis.
12. Factor Markets and Profit-Maximizing Employment of Variable Inputs.

PART 4. ANALYSIS OF PROJECT DECISIONS.
13. Fundamentals of Project Evaluation.
14. Risk in Project Analysis.

PART 5. THE FIRM AND THE PUBLIC SECTOR.
15. Economics of Public Sector Decisions.
16. Legal and Regulatory Environment of the Firm.

Appendix A. Mathematical Appendix.
Appendix B. Interest Factor Tables.
Appendix C. Answers to Selected Odd-Numbered Problems.
Glossary.
Index.

Author Information
Professors Lila J. Truett and Dale B. Truett teach managerial economics and a number of other economics courses at The University of Texas at San Antonio. Lila Truett (Ph.D., University of Iowa) served an unusually long tenure as Director of the Division of Economics and Finance at UTSA and has also served on the Governing Board of the Southern Economic Association. Dale Truett received his Ph.D. form the University of Texas at Austin and has served as an academic administrator both at UTSA and at Florida International University, where he was founding chairman of the Department of Economics. From 1997 - 2002 he held an Ashbel Smith Professorship, the highest distinction for schlorship and research at UTSA. The Truetts have a great deal of consulting experience, including work with a number of Fortune 500 and Fortune 100 firms.