A modern and highly innovative guide to industrial experimental design The past two decades have seen major progress in the use of statistically designed experiments for product and process improvement. In this new work, Jeff Wu and Michael Hamada, two highly recognized researchers in the field, introduce some of the newest discoveries in the design and analysis of experiments as well as their applications to system optimization, robustness, and treatment comparisons in the diverse fields of engineering, technology, agriculture, biology, and medicine. Drawing on examples from their impressive roster of industrial clients (including GM, Ford, AT&T, Lucent Technologies, and Chrysler), Wu and Hamada modernize accepted methodologies, while presenting many cutting-edge topics for the first time in a single, easily accessible source. These include robust parameter design, reliability improvement, analysis of nonnormal data, analysis of experiments with complex aliasing, multilevel designs, minimum aberration designs, and orthogonal arrays. Other features include: Coverage of parameter design for system improvement first introduced by Taguchi in the mid-1980s An innovative approach to the treatment of design tables A discussion of new computing techniques, including graphical methods, generalized linear models, and Bayesian computing via Gibbs samplers Each chapter motivated by a real experiment Extensive case studies, including goals, data, and experimental plans More than 80 data sets as well as hundreds of charts, tables, and figures. Table of Contents Basic Principles and Experiments with a Single Factor. Experiments With More Than One Factor. Full Factorial Experiments at Two Levels. Fractional Factorial Experiments at Two Levels. Full Factorial and Fractional Factorial Experiments at Three Levels. Other Design and Analysis Techniques for Experiments at More Than Two Levels. Nonregular Designs: Construction and Properties. Experiments with Complex Aliasing. Response Surface Methodology. Introduction to Robust Parameter Design. Robust Parameter Design for Signal-Response Systems. Experiments for Improving Reliability. Experiments With Nonnormal Data. Appendices. Indexes.