E-Commerce Logistics and Fulfillment, 1st edition by Deborah L. Bayles List price = $44.99 (USA print price) Our Price = $19.99 You Save = $25.00 (56.00%) Product Details: Media: Paperback. Publisher: Published in India by Pearson Education; 1st edition. ISBN: 8178082888 Availability: Usually ships within 1 business day. About the Book Almost 40% of the cost of selling online takes place after the customer presses the Buy button . At that moment-when the visitor becomes a customer-the most crucial part of the relationship begins. Payment processing, order fulfillment, product delivery, and product returns handling are the largest gaps in electronic commerce today. These essential but unglamorous, messy, and often expensive functions are not optional in true e-business. They can make or break your customer relationships, profitability, and future business. Identifying and managing these functions, termed e-commerce logistics and e-fulfillment, are the subjects of this book. Inside, find helpful advice on how to: Ensure your customers receive the products that they order from your Internet site in a timely, efficient, traceable way Set up a rock-solid e-commerce infrastructures and calculate the return on investment Evaluate shippers and online fraud, and U.S. and global taxation issues Provide superior customer service Evaluate third-party logistics providers and select outsource fulfillment partners Handle the inevitable product returns (reverse logistics) Useful tools such as planning templates, checklists, and spreadsheets are included throughout the book and on a special Web site at www.bayles.com. Whether you’re an electronic commerce or logistics practitioner or provider, this book will be an extremely useful addition to the “How To” books of your library. Contents The Next Big Challenge in Electronic Commerce Building an E-Commerce Infrastructure Benefits Versus Costs: The Real Costs Surrounding the Buy Button Payment Processing, Fraud, and Other Taxing Issues Customer Service Ship Happens Achieving True Fulfillment Global Logistics Databases and Emerging Data Exchange Standards Send it Back! The Role of Reverse Logistics Outsourcing the Whole Thing User Perspectives About the Authors DEBORAH L. BAYLES has been in the software industry since 1979 in marketing and technical management consulting roles for Fortune 500 companies. She is the Founder and CEO of backend/logistics of e-commerce. She also founded NETouch Communication, Inc., in 1994, a company that builds commerce-enabled extranets. Bayles also teaches e-commerce courses at the UC-Irvine and the Singapore Institute of Management. Her first book, Extranets: Building the Business-to-Business Web was published by Prentice Hall PTR in 1998.