Ganssle takes a direction that I find refreshing. Rather than presenting a one-size-fits-all methodology-a Ganssle Unified Process-he shares anecdote after anecdote, suggestion after suggestion. He's not telling design teams to change their strategies. He just refines them, and throws in a few more tactics along the way, with a conversational style that makes you think you're chatting away at a conference, rather than reading a book about electronics.