Business Communication: Making Connections in a Digital World, 11/e by Lesikar, Flatley, and Rentz provides both student and instructor with all the tools needed to navigate through the complexity of the modern business communication environment. At their disposal, teachers have access to an online Tools & Techniques Blog that continually keeps them abreast of the latest research and developments in the field while providing a host of teaching materials. Business Communication attends to the dynamic, fast-paced, and ever-changing means by which business communication occurs by being the most technologically current and pedagogically effective books in the field. It has realistic examples that are both consumer-and business-oriented.
Table of Contents
PART ONE: Introduction
Chapter One: Communication in the Workplace
PART TWO: Fundamentals of Business Writing
Chapter Two: Adaptation and the Selection of Words
Chapter Three: Construction of Clear Sentences and Paragraphs
Chapter Four: Writing for Effect
PART THREE: Basic Patterns of Business Messages
Chapter Five: The Writing Process and an Introduction to Business Messages
Chapter Six: Directness in Good-News and Neutral Messages
Chapter Seven: Indirectness in Bad-News Messages
Chapter Eight: Indirectness in Persuasive Messages
Chapter Nine: Strategies in the Job-Search Process
PART FOUR: Fundamentals of Report Writing
Chapter Ten: Basics of Report Writing
Chapter Eleven: Report Structure: The Shorter Forms
Chapter Twelve: Long, Formal Reports
Chapter Thirteen: Graphics
PART FIVE: Other Forms of Business Communication
Chapter Fourteen: Informal Oral Communication
Chapter Fifteen: Public Speaking and Oral Reporting
PART SIX: Cross-Cultural, Correctness, Technology, Research
Chapter Sixteen: Techniques of Cross-Cultural Communication
Chapter Seventeen: Correctness of Communication
Chapter Eighteen: Technology-Enabled Communication
Chapter Nineteen: Business Research Methods
Appendixes
About the Author
Ray Lesikar has served on the faculties of University of North Texas, Louisiana State University at Baton Rouge, The University of Texas at Austin, and Texas Christian University. His contributions to the literature include 6 books and numerous articles. He is a Fellow, Distinguished Member, and former president of the Association for Business Communication. He hold membership in SWFAD and is a former president of the Southwest Social Science Association.