This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases. Features NEW - Focus on how the Internet has changed the way people obtain information, select products, and make purchases almost anywhere in the world. NEW - Thirty-two mini-cases have been added to help students learn by applying the theory. Streamlined coverage?????????????????? The new edition remains slimmed down and concise without sacrificing content. Builds a model?????????????????? A clear consumer decision making model is set out in each chapter to facilitate learning. Contents . Introduction: Diversity in the Marketplace. Consumer Research. Market Segmentation. Consumer Motivations. Personality and Consumer Behavior. Consumer Perception. Consumer Learning. Consumer Attitude Formation and Change. Communication and Consumer Behavior. Reference Groups and Family Influences. Social Class and Consumer Behavior. The Influence of Culture on Consumer Behavior. Subcultures and Consumer Behavior. Cross-Cultural Consumer Behavior: An International Perspective. Consumer Influence and the Diffusion of Innovations. Consumer Decision Making.