BDT takes a business-first approach, starting each chapter by explaining the value of a business initiative and then detailing the technology that enables the initiative. This revolutionary approach instantly demonstrates the ˜why"™ to business students without boring them with the ˜how"™. The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences.

About the Author

Stephen Haag is the Associate Dean of Graduate Programs and Director of the MBA program in the Daniels College of Business at the University of Denver. Prior to being Associate Dean, Stephen served as Chair of the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Stephen holds a B.B.A. and M.B.A. from West Texas State University and a Ph.D. from the University of Texas at Arlington. Stephen has been teaching in the classroom since 1982 and publishing books since 1984.