Framework for Marketing Management (3rd Edition)

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Framework for Marketing Management (3rd Edition)

by Philip Kotler (Author), Kevin Lane Keller (Author)

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Product Details

  • 0131452584 ISBN-10:
  • 9780131452589 Contents same as book with US ISBN
  • 9780131452589 ISBN-13
  • 0131452584 ISBN-10
  • New Condition
  • New Condition
  • Paperback, Printed in Color Media
  • Hardback Media
  • 5 business days Generally Ships in
  • 1 business day Generally Ships in
  • International Edition Media
  • Pearson Education Publisher
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    • Yes Protection
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Essentials of Marketing Management is a synthesized version of Kotler's Marketing Management, without excess clutter. It includes all the elements of a successful marketing book, such as how to analyze the market, developing strategies, delivering and managing successful marketing programs. Five part organization: Part I features understanding marketing management; Part II covers analyzing marketing opportunities; Part III identifies how to develop marketing strategies; Part IV describes the market offering; Part V discusses managing and delivering marketing programs. Ideal for anyone seeking a brief refresher on the key elements of successful marketing.

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