Global Business

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Global Business

by Michael R. Czinkota (Editor), Michael H. Moffett, Ilkka A. Ronkainen, Eugene Moynihan, Illka Ronkainen

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Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of authors - prominent professors from both 4-year universities and a community college - it gives the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.

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