Basic Marketing Research

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Basic Marketing Research

by Gilbert A. Churchill, Tom J. Brown

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Description

Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.

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Product Details

  • 0324305419 ISBN-10:
  • 0324305419 ISBN-10
  • 9780324305418 ISBN-13
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • South-Western/Cengage Learning Publisher