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In recent years, innovative texts in mathematics, science, foreign languages, and other fields have achieved dramatic pedagogical gains by abandoning the traditional encyclopedic approach in favor of attempting to teach a short list of core principles in depth. Two well-respected writers and researchers, Bob Frank and Ben Bernanke, have shown that the less-is-more approach affords similar gains in introductory economics. Although recent editions of a few other texts have paid lip service to this new approach, Frank/Bernanke is by far the best thought out and best executed principles text in this mold. Avoiding excessive reliance on formal mathematical derivations, it presents concepts intuitively through examples drawn from familiar contexts. The authors introduce a well-articulated short list of core principles and reinforcing them by illustrating and applying each in numerous contexts. Students are periodically asked to apply these principles to answer related questions, exercises, and problems. The text also encourages students to become “Economic Naturalists,” people who employ basic economic principles to understand and explain what they observe in the world around them. An economic naturalist understands, for example, that infant safety seats are required in cars but not in airplanes because the marginal cost of space to accommodate these seats is typically zero in cars but often hundreds of dollars in airplanes. Such examples engage student interest while teaching them to see each feature of their economic landscape as the reflection of an implicit or explicit cost-benefit calculation.

Table of Contents

Part 1 Introduction
1. Thinking Like an Economist
2. Comparative Advantage: The Basis for Exchange
3. Supply and Demand: An Introduction
Part 2 Competition and the Invisible Hand
4. Elasticity
5. Demand: The Benefit Side of the Market
6. Perfectly Competitive Supply: The Cost Side of the Market
7. Efficiency and Exchange
8. The Quest for Profit and the Invisible Hand
Part 3 International Trade
9. International Trade and Trade Policy
Part 4 Market Imperfections
10. Monopoly and Other Forms of Imperfect Competition
11. Thinking Strategically: A Further Look at Monopolistic Competition and Oligopoly
12. Externalities and Property Rights
13. The Economics of Information
Part 5 Economics of Public Policy
14. Labor Markets, Poverty, and Income Distribution
15. The Environment, Health, and Safety
16. Public Goods and Tax Policy

Column name Column name
Condition New
Media Paperback, Printed in Color
Media International Edition
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