What does your math course have to do with the latest TV shows or Hollywood movies? Plenty–if you’re using the right text. Mathematical Ideas, Twelfth Edition brings the best of Hollywood into the classroom through descriptions of video clips from popular cinema and television. Well-known author John Hornsby’s innovative approach is enhanced with great care in this revision, and refined to serve the needs of you and your instructor. Streamlined and updated, it offers a modernized design, new bubble pointers for Example annotations, and much more. It retains the consistent features, friendly writing style, clear examples, and exercise sets for which this text is known.