A more concise Principles of Economics text focusing on core concepts, ECONOMICS FOR TODAY is particularly motivating for students. It offers a beautiful and inviting full-color format, gives special attention to figures and graphs, and includes a wealth of useful pedagogical features which provide opportunities for critical thinking, interactive reading, and built-in self assessment. This text takes advantage of the use of the latest technology for enriching the course with real-world application - Internet Activities are incorporated into each chapter. Also available in micro and macro paperback splits. --This text refers to an alternate Hardcover edition.