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Specifications

  • 0131422634 ISBN-10:
  • 9780131422636 Contents same as book with US ISBN
  • New Condition
  • Paperback, Printed in Color Media
  • 1 business day Generally Ships in
  • International Edition Media
    • 24/24 Online
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    • Yes Protection
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This comprehensive overview of international business is divided into various business functions, making it clear and easy to understand. In every chapter “Culture Quest Insights” into culture, geography, and business lead readers to a multi-media experience of a certain country or region that provides useful information on the impact of culture on business. Cases specific to each region or country add to the total reading experience. Topics covered include: the world's marketplaces, the international environment, managing international business and business operations. For CEOs, managers, and other executives who need to understand the cultural mores of the global societies with which they do business.
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