Gain an understanding of today's most important investment topics from a strong individual financial planner's perspective with Mayo's INVESTMENTS: AN INTRODUCTION, 10E. This edition provides an inviting, comprehensive approach to investments, from the fundamentals needed for success on the CFP exam to more advanced topics. The book minimizes the emphasis on math, making it an ideal, understandable choice for those pursuing a career in business as well as finance. Readers learn to make solid real investment decisions with an ongoing Financial Advisor's Investment Case, the latest Internet assignments and expanded coverage of stock valuation ratios, stock repurchases, and dividend payments.