This well organised book with numerous attractive features provides a comprehensive and holistic approach to business and managerial communication. It deals with the modern practices of both verbal and non-verbal communication, which has today become a core part of our personality. The book has a blend of theories and strategies adopted in speaking, listening and writing with their practical applications at the managerial, organisational, corporate, individual and group levels. Thus, the book will be of immense use to the students of management and related fields of study and professionals--managers, advertising, marketing and public relations executives, businessmen and HR experts. Besides, the book will prove helpful to the job seekers. KEY FEATURES: Illustrates theories and principles with day to day examples. Ensures understanding of concepts explained by using practice sessions. Gives special focus to lateral and soft skills in an exclusive chapter. Provides case studies along with discussion questions. Invites readers' active participation by means of analytical exercises and project tasks. Includes skill tests, communication tasks, quizzes and exercises.