Noted financial advisor, lecturer, and columnist George Trivoli leads readers from basic investment concepts through more advanced topics in this concise, easy-to-read guide—the same book offered to clients by key brokerage houses such as Merrill Lynch and A.G. Edwards. It covers all the information readers need to begin or advance as knowledgeable investors. Examines the ten most common investment mistakes, and provides ten common-sense rules for successful investing. Provides a wealth of practical investment suggestions throughout, complemented by figures, illustrations, and examples to simplify concepts. Presents topics in succinct, manageable sections to give readers a quick reference to desired information. Gives readers access to the "Guide to Personal Investing" Web site, containing monthly updates on new and related topics covered in the text. Discusses key issues such as risk/return and diversification, the strategies and pitfalls of investing in mutual funds, and stock options and commodity futures. The perfect handbook for brokers and financial advisors, and for anyone interested in learning more about successful investing