This latest edition, with numerous examples and cases, introduces readers to the processes of new venture creation and the critical knowledge needed to manage the business once it is formed. It provides the various considerations and plans that are required to formulate a business. The reader is exposed to the finer nuances of establishing the business in a competitive environment; right from building the plan to considering the marketing and financial aspects. Table of Contents Preface Section I: The Challenge of Entrepreneurship- 1. The Foundations of Entrepreneurship. 2. Inside the Entrepreneurial Mind: From Ideas to Reality. Section II: Building the Business Plan: Beginning Considerations- 3. Strategic Management and the Entrepreneur. 4. Forms of Business Ownership and Franchising. 5. Buying an Existing Business. Section III: Building the Business Plan: Marketing Considerations- 6. Building a Powerful Marketing Plan. 7. E-Commerce and the Entrepreneur. 8. Integrated Marketing Communications and Pricing Strategies. Section IV: Building the Business Plan: Financial Considerations- 9. Managing Cash Flow. 10. Creating a Successful Financial Plan. 11. Crafting a Winning Business Plan. Section V: Putting the Business Plan to Work: Building a Competitive Edge- 12. Sources of Financing: Debt and Equity. 13. Choosing the Right Location and Layout. 14. Global Aspects of Entrepreneurship. 15. Leading the Growing Company and Planning for Management Succession. Appendices End Notes. Index