Essentials of Marketing Research

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Essentials of Marketing Research

by William G. Zikmund, Barry J. Babin

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  • 0324320876 ISBN-10:
  • 9780324320879 Contents same as book with US ISBN
  • 0324320876 ISBN-10
  • 9780324320879 ISBN-13
  • New Condition
  • New Condition
  • Paperback, Printed in Color Media
  • Hardback Media
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  • International Edition Media
  • South-Western/Cengage Learning Publisher
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Don't think of yourself as a student, think of yourself as a manager. ESSENTIALS OF MARKETING RESEARCH puts you in the driver's seat with the latest information on how to harness the design, collection, analysis, and reporting of data to enhance your company's profits. This is a perfect marketing textbook for acing the class and a dependable resource for the future.

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