The 22 immutable laws of branding

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The 22 immutable laws of branding

by Al Ries and Laura Ries

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Description

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

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Product Details

  • HarperCollins e-books Brand
  • 9780060007737 ISBN-13:
  • 0060007737 ISBN-10:
  • 0060007737 ISBN-10
  • 9780060007737 ISBN-13
  • New Condition
  • Hardback Media
  • 5 business days Generally Ships in
  • 7.38 in * 0.68 in * 9.25 in Dimensions:
  • 1 lb Weight: