Focus The Future of Your Company Depends on It
by [Ries, Al]
$18.40
Description
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.
Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Product Details
- Harper Business Brand
- Apr 17, 2024 Pub Date:
- 9780060799908 ISBN-13:
- 0060799900 ISBN-10:
- 320.0 pages Paperback
- English Language
- 8 in * 0.73 in * 5.31 in Dimensions:
- 0 lb Weight:
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