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Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

by Taken for a Ride: How Daimler-Benz Drove Off with Chrysler

$19.22

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Description

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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Product Details

  • Feb 27, 2018 Pub Date:
  • 9780060934484 ISBN-13:
  • 0060934484 ISBN-10:
  • 432.0 pages Paperback
  • English Language