McGraw-Hill Handbook of More Business Letters

This book begins by providing the reader with a compelling reason for the necessity of writing good businesss letters. That reason is a basic one that speaks to the corporate bottom line: profits. The book demonstrates the nuts and bolts of good letter writing; for example, how to establish a productive reader/writer relationship, language dos and don'ts, how words inspire action and get results, and how to develop a personal writing style. Each chapter contains an overview of how to write an effective letter in a particular category, as well as various real-life scenarios and anticipated response letters. Each category chapter includes pre- and post-analysis of the scenarios and the letters to show what works and what doesn't.