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Marketing Warfare

by Trout, Jack

$20.26

List Price: $22.00
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Description

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

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Product Details

  • McGraw Hill Brand
  • Nov 22, 1997 Pub Date:
  • 9780070527263 ISBN-13:
  • 0070527261 ISBN-10:
  • English Language
  • 7.9 in * 0.7 in * 5.4 in Dimensions:
  • 1 lb Weight: