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Marketing to the Affluent

by [Stanley, Thomas J.]

$25.53

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Description

From "The New York Times" Bestselling Author of "The Millionaire Next Door, " the Classic Guide on How to Market to the Rich.

Myths and Realities about the Affluent

Understanding What the Affulent Want

Finding "Overlooked" Millionaires

Positioning Yourself as an Expert

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Product Details

  • McGraw Hill Brand
  • Aug 22, 1997 Pub Date:
  • 9780070610477 ISBN-13:
  • 0070610479 ISBN-10:
  • 336.0 pages Paperback
  • English Language
  • 8.7 in * 0.7 in * 6 in Dimensions:
  • 1 lb Weight: