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Product Strategy for High Technology Companies

by McGrath, Michael

$49.45

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Description

One of the key determinants of success for today's high-technology companies is product strategy--and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple--plus a new focus on growth strategies and on Internet businesses--define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

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Product Details

  • McGraw-Hill Education Brand
  • Nov 2, 2000 Pub Date:
  • 9780071362467 ISBN-13:
  • 0071362460 ISBN-10:
  • English Language
  • 9.2 in * 1.2 in * 6.3 in Dimensions:
  • 2 lb Weight: