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Emotion Marketing: The Hallmark Way of Winning Customers for Life
by Emotion Marketing: The Hallmark Way of Winning Customers for Life
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Description
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3 Emotional E's--Equity, Experience, and Energy
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
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Product Details
- McGraw-Hill Education Brand
- Jan 20, 2001 Pub Date:
- 9780071364140 ISBN-13:
- 0071364145 ISBN-10:
- English Language
- 9.1 in * 1.3 in * 6.3 in Dimensions:
- 1 lb Weight:
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