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Fundamentals of Business-To-Business Sales & Marketing

by Fundamentals of Business-To-Business Sales & Marketing

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Description

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

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Product Details

  • McGraw-Hill Education Brand
  • Sep 11, 2003 Pub Date:
  • 9780071408790 ISBN-13:
  • 0071408797 ISBN-10:
  • English Language
  • 9.1 in * 0.4 in * 6.2 in Dimensions:
  • 1 lb Weight: