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Manager's Guide to Distribution Channels

by Manager's Guide to Distribution Channels

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Description

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

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Product Details

  • McGraw-Hill Education Brand
  • May 7, 2004 Pub Date:
  • 9780071428682 ISBN-13:
  • 0071428682 ISBN-10:
  • English Language
  • 9.2 in * 0.7 in * 6.3 in Dimensions:
  • 1 lb Weight: