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Madison and Vine: Why the Entertainment and Advertising Industries Must Converge to Survive

by Donaton, Scott

$14.63

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Description

Explains why the entertainment and advertising industries need to create business models based on content - commerce partnerships.

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Product Details

  • Nov 1, 2005 Pub Date:
  • 0071462163 ISBN-10:
  • 9780071462167 ISBN-13:
  • English Language