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Marketing Essentials

by Marketing Essentials

$123.29

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Description

The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need."

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Product Details

  • Jan 1, 2008 Pub Date:
  • 9780078769047 ISBN-13:
  • 0078769043 ISBN-10:
  • English Language