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Strategic Management in Multinational Companies
by Doz, Yves L
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Description
Based on extensive research in major multinational corporations, this book analyses the types of strategic choices and organisational capabilities that underlie the success (or explain the failure) of multinationals in trading-off needs for national responsiveness (to market diversity and host government policies) and needs for international integration (into a centrally managed production system and logistic network of operations in various countries).
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Product Details
- Jan 15, 1986 Pub Date:
- 008031807X ISBN-10:
- 9780080318073 ISBN-13:
- English Language
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