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Tools & Techniques for Strategic Management

by McNamee, Patrick B

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Description

Presents contemporary methods and models of strategic management in a mainly European context and introduces microcomputers into the field of business policy. The book achieves a balance between the theoretical and practical aspects of strategic management. A software package for carrying out the techniques and using the tools presented is also available.

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Product Details

  • Jan 15, 1985 Pub Date:
  • 008031810X ISBN-10:
  • 9780080318103 ISBN-13:
  • English Language