click to view more
Relationships and Networks in International Markets
by Wlater, A.
$176.85
List Price: $176.99
Save: $0.14 (0%)
Description
The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.
Last updated on
Product Details
- Emerald Publishing Limite Brand
- Mar 12, 1998 Pub Date:
- 0080430635 ISBN-10:
- 9780080430638 ISBN-13:
- English Language
- 9.21 in * 1.06 in * 6.14 in Dimensions:
- 2 lb Weight:
Money Back
Love it! Use it! Reuse it!
Free Shipping
Shipping is on us
Free Support
24/24 available
