Elite American admissions systems seem shrouded in mystery. Plummeting acceptance rates suggest that even the most stellar academic record no longer suffices to differentiate a candidate from the rest of the applicant pool.

The personal essay is an exercise in self-marketing, in underscoring your authentic value-add to a college campus. Without the right frameworks and insights on how to approach this task, many applicants miss the opportunity to convey something profound about themselves.

After a decade of studying what works for the world's most selective admissions committees, we've crystalized the elements that distinguish winning essays from those cast upon the dreaded "rejected" pile.

Through in-depth analyses of 25 Common Application Essays that have succeeded at Ivy League and "Ivy+" (Stanford, Caltech, UChicago) universities, you'll discover the transformative journey of composing an outstanding college essay that leaves a lasting impression. And beyond the samples, you'll gain actionable tools and concrete exercises in our workbook to compose your very own.