Dr A.V. Anoop, managing director of the AVA Group of Companies, has led the success story of the world's largest-selling Ayurvedic bath soap, Medimix, for over four decades. He has been honoured with the Mahatma Gandhi Peace Foundation Award, A.P.J. Abdul Kalam Award and the Red Cross Award. In addition to his success in business, Dr Anoop is also a renowned philanthropist and a prominent figure in the film industry.

This book is Dr Anoop's riveting memoir. Filled with uplifting anecdotes and guidance, the author has narrated his journey of the many upheavals, chance encounters and the actions he has taken as a prolific business leader, activist, philanthropist and filmmaker. It is a must-read on the inspiring life and times of the man behind bestselling brands such as Medimix, Melam and Sanjeevanam.