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How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury B

by Sharp, Bryon

$24.21

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Description

This book will change the way you think about marketing forever.

Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

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Product Details

  • Oxford University Press Brand
  • Oct 31, 2022 Pub Date:
  • 9780190330026 ISBN-13:
  • 0190330023 ISBN-10:
  • English Language
  • 0.98 in * 7.99 in * 7.99 in Dimensions:
  • 1 lb Weight: