With a focus on food consumption rather than production, Twarog looks closely at the ways food--specifically meat--was used by women as a political tool. Engaging in domestic politics, housewives both challenged and embraced the social and economic order as they sought to craft a unique political voice and build a consumer movement focused on the home.
The book examines key moments when women used consumer actions to embrace their socially ascribed roles as housewives to demand economic stability for their families and communities. These include the Depression-era meat boycott of 1935, the consumer coalitions of the New Deal, and the wave of consumer protests between 1966 and 1973. Twarog introduces numerous labor and consumer activists and their organizations in both urban and suburban areas--Detroit, greater Chicago, Long Island, and Los Angeles.