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Strategy As Action: Competitive Dynamics and Competitive Advantage (Strategic Management)

by Smith, Ken G.

$103.83

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Description

Strategy as Action presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.

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Product Details

  • Oxford University Press Brand
  • Aug 25, 2005 Pub Date:
  • 9780195161441 ISBN-13:
  • 0195161440 ISBN-10:
  • English Language
  • 6.4 in * 1 in * 9.3 in Dimensions:
  • 1 lb Weight: