Focusing on the case of South Carolina, The Bible Told Them So shows how, despite suffering defeat in the public sphere, white evangelicals continued to battle for their own institutions, preaching and practicing a segregationist Christianity they continued to believe reflected God's will. Increasingly caught in the tension between their sincere belief that God desired segregation and their reluctance to give voice to such ideas for fear of being perceived as bigoted or intolerant, by the late 1960s southern white evangelicals embraced the rhetoric of colorblindness and protection of the family as measures to maintain both segregation and respectable social standing. This strategy set southern white evangelicals on an alternative path for race relations in the decades ahead.