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The Oxford Handbook of Pricing Management (Oxford Handbooks)

by Phillips, Robert

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Description

This text is a reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing management.

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Product Details

  • Oxford University Press Brand
  • Aug 5, 2014 Pub Date:
  • 9780198714811 ISBN-13:
  • 0198714815 ISBN-10:
  • English Language
  • 6.8 in * 2.1 in * 9.7 in Dimensions: