Martin Kornberger pursues these experimental models to offer a vocabulary for the hitherto "untapped capability" to organize and strategize distributed and collective action. He introduces a novel set of concepts including shared concerns, symbols, interface designs, participatory architectures, evaluative infrastructures, network strategy, and leading as diplomacy, which together combine goal-orientated, purposeful action with scale, openness, and creativity. With a new vocabulary we can explore alternative ways of thinking and strategies to address the significant challenges and crises of our times.