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Evolution of New Markets

by Geroski, Paul

$159.90

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Description

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.

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Product Details

  • Oxford University Press Brand
  • Jun 19, 2003 Pub Date:
  • 0199248893 ISBN-10:
  • 9780199248896 ISBN-13:
  • English Language
  • 5.7 in * 0.8 in * 8.6 in Dimensions:
  • 1 lb Weight: